In February 2021 lighting equipment company that sells chandeliers, solitaires, table and floor lamps turned to Prime Clicks in the need of rapidly scaling their business on Amazon. Not only did the company need to increase sales, but also needed to look at pushing the full product range.
The category was very competitive with huge brands that had a large market share. Due to the high cost-per-click we had to develop a sophisticated strategy to gain customer reviews and improve ranking while maintaining ACoS below the break-even point.
Initially focusing our attention on the products that already had a good level of traction and sales history based on data in the Business Reports we’ve studied and redesigned the client’s Amazon PPC structure to decrease cost-per-click. This new PPC structure allowed us to exert better control over the following sales and ads effectiveness data. Later we settled sponsored brand campaigns to grow brand awareness and utilized product targeting to increase market share. We also managed to push the full product range which resulted in significant increase in total revenue.
In the span of 10 months, PPC-driven sales grew by over 250% in comparison to 2020, while reducing ACoS to 13%. Total revenue grew to over $1 million (January – October).
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