Cynamed is a healthcare company focused on modern medical solutions, offering advanced medical devices, diagnostics, and healthcare services for providers and patients. Their products are sold through retail stores, e-commerce marketplaces, and their own online store.
In July 2024, Cynamed partnered with Prime Clicks to optimize ad spend, increase profitability, and drive revenue growth on Amazon.
The healthcare industry on Amazon is highly competitive, with high Cost-Per-Click (CPC) and most products priced under $20, leaving little room for error. Balancing rising CPCs with tight profit margins made it even harder to stay profitable, highlighting the need for a more strategic and data-driven advertising approach.
With over 1,000 active SKUs, the previous provider struggled to manage ads effectively, leading to inefficient ad spend, low profitability, and declining organic rankings for key products.
Initially, we collaborated with the client to identify priority products, dividing them into five distinct phases. Based on this segmentation, we developed a comprehensive six-month plan to gradually transition from one phase to the next.
For each product phase, we conducted a thorough analysis of existing campaigns, compiled a complete semantic core, and assessed the products’ rankings. Using the insights gathered, we quickly restructured the campaign strategy to ensure a smooth transition while maintaining consistent revenue and profitability.
After restructuring the campaigns for each product phase, we began to see improvements in organic rankings and a notable decrease in TACoS at both the product and account levels. By the end of the restructuring process, TACoS had dropped from 35% to 24%, accompanied by significant year-over-year revenue growth.
Following the restructuring, we conducted in-depth TACoS and rank analyses on a product level. This allowed us to identify products with low rankings and above-average TACoS. For these products, we further refined campaign strategies, applied stricter negative targeting optimizations, and reviewed cross-negative targeting setups to eliminate internal competition between offers. We also adjusted placements to optimize performance. These efforts reduced account-level TACoS to 16% while simultaneously accelerating revenue growth.
After collaborating for 10 months we have achieved significant increase in sales ( increase in YoY revenue) while decreasing TACoS from 35% to 16%, thus increasing client’s profitability.
What our clients say
Actions speak louder — and our results prove it
Scroll up/down to see more
