We began by conducting a full market analysis and a review of the brand’s historical performance. This helped us identify Purple Moon’s key differentiators, which we then highlighted through improved listing creatives to strengthen positioning against cheaper competitors.

Next, we addressed structural flaws in the advertising setup. The existing campaigns were poorly organized, causing internal competition and unnecessary increases in ad costs. We restructured the entire campaign architecture, applied advanced negative targeting, and implemented cross-negatives to prevent overlap and reduce wasted ad spend.

We also identified that the brand was operating at a 26% TACoS, which was eating into all available margins. Our analysis showed that low organic rank—and therefore low organic sales share—was the primary cause. To reverse this, we launched ranking campaigns focused on isolated, high-impact keywords to boost organic visibility.

Within just 3 months, we significantly improved organic ranking and reduced TACoS from 26% to 14%, restoring profitability.

With critical metrics stabilized, we shifted focus to scaling. We gradually expanded the campaign structure to capture additional market share while keeping TACoS in the 12–15% range, achieving both growth and profitability.

Despite several stockouts on the brand’s best-selling products— momentarily limiting sales potential—we successfully reversed the declining trend and achieved a 30% year-over-year revenue increase.

While these stock limitations prevented even greater growth, the improvements in campaign structure, organic ranking, and profitability positioned Purple Moon Collection for sustainable long- term success on Amazon