The brand came in with strong fundamentals: a solid product catalog, high-quality formulas, and an established track record on Amazon, including a decent number of customer reviews built over several years.
That said, several execution gaps were holding performance back. Most SKUs were priced slightly above the category average, while the listings themselves weren’t optimized for SEO. On top of that, the creative assets (Listing images, videos and EBC) didn’t clearly communicate the value proposition or differentiate the products, and needed a full refresh.
And because the supplements category is extremely competitive - with consistently high CPCs - brand management was cautious about increasing ad budgets.
We began with a deep dive into the market to see how the brand’s products compared to the top competitors - price points, positioning, review profiles, and the creative standards shoppers expect in this category. That work made it clear what was holding performance back: the listings weren’t communicating the value strongly enough, and they weren’t SEO optimized. Based on these findings, we improved the listings to make the benefits clearer, increase shopper trust, and lift conversion.
At the same time, we rebuilt the ad account step-by-step, starting with Sponsored Products. The first goal was to regain visibility on the most important search terms. We designed a structure focused on organic rank growth, launching dedicated ranking campaigns that consistently fed Amazon’s algorithm with the right conversion signals needed to improve organic positions. As the listing updates and new ad structure took effect, we saw steady improvements in organic placement across a broad set of core keywords.
Once performance stabilized, we started expanding structure for other campaign types - Sponsored Brands, Sponsored Display, and Product Targeting - to reach shoppers earlier in the buying journey, grow awareness, and bring more new shoppers into the brand (rather than relying only on “ready-to-buy” searches).
Throughout the year, the brand also launched 12 new products, and we supported those launches end-to-end. For each launch, we helped with positioning, keyword research, listing rollout, and a structured ad plan - starting with visibility and early sales, then scaling spend once performance indicators were strong. This approach helped new products gain traction without overspending in the early phase.
Over the course of our 10-month partnership, the brand transformed its Amazon performance. Revenue grew by 400%+, profitability increased, and the brand captured a meaningfully larger share of its category. Alongside the growth, the business also expanded its catalog - successfully launching new products and building a stronger foundation for continued scale.
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