Delta is a premium custom kitchen cabinet manufacturer. They needed a well thought out, defined, and highly targeted approach to their digital marketing strategy to not only reach their target consumers but to convert once their clientele is interested in the longer buying process of a high-end custom kitchen.
Delta faced significant challenges in navigating the complex B2B sales environment for premium custom kitchen cabinets. The lengthy decision-making process, involving multiple stakeholders from contractors to homeowners, required sustained engagement over 6-12 month periods. Traditional advertising approaches failed to maintain prospect interest throughout these extended sales cycles.
With a 7-figure Ad Revenue goal set for the year, we developed the digital strategy to target, nurture, and grow the revenue for Delta. We targeted a combination of high household income homeowners as well as creative targeting metrics to not only reach potential customers but also further nurture leads down the sales funnel. We also decided not only to target those interested in a renovation but also educating them on the process of choosing the right kitchen cabinets, we also launched a series of campaigns across multiple platforms to reach this ad revenue goal.
In the span of 6 months, we met the goal that the company wanted to achieve in 12 months. Website traffic increased by more than 400% and more than 300 leads were generated.
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