Today we will talk about the U.S. based Home & Kitchen brand. The company improves everyday life by providing high quality kitchen appliances for its customers.
The company turned to Prime Clicks for initial audit and recommendations. As a result, we found many obvious mistakes in advertising, that resulted in poor ad metrics.
The brand could grow faster if advertised properly.
We started with campaign restructuring. We separated best selling products into separate campaigns to have more control over bids and placements. We created a strategy for Q4 and optimized campaigns and listings accordingly.
To reduce Wasted Spend, we carefully analyzed the Search Term report and identified all the keywords that generated clicks but were above our target CPA.
We have also conducted A/B testing and provided help with Enhanced Brand Content optimization.
We also launched defensive campaigns to protect our branded keywords and product pages to minimize chances for competitors to steal our sales.
In the span of 3 months the client has seen a significant growth in sales on Amazon. Amazon PPC sales were almost $500k for Q4, while total sales exceeded $1.2 million.
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