The brand we are going to talk about today is a famous coffee retailer that turned to Prime Clicks in April 2020 to increase revenue on Amazon.
Due to market competitiveness and poor marketing the brand reached a point of stunned growth. The company needed to increase customer loyalty and market share, which seemed to be impossible due to big brands like Starbucks.
Focusing on top-performing products, we employed A/B testing to reach highest metrics possible. That was essential before increasing ad budget. We also performed a complex setup of several types of advertising for each product. Proper campaign structure and careful budget optimization helped strengthen the brand’s reach and increase revenue. Later we set up subscription feature on some of the products to increase customer loyalty.
After reaching certain threshold of detail page views for best selling ASINs we decided to take advantage of Amazon’s latest technology – Amazon DSP. We used Amazon DSP offering to achieve the goals of building a brand on and off Amazon and increase mass awareness.
After 21 month of cooperation we increased total revenue by more than 350% while maintaining ACoS of 16% on average.
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