Zero to Hero for Gym Equipment brand

Company background

The brand we are going to talk about today is a prominent gym equipment company in the US that turned to Prime Clicks in September 2020 to scale their brand on Amazon.

The challenge

Due to limited experience with Amazon, the company struggled to achieve stable growth on the platform, particularly as larger brands continuously outcompeted them with aggressive advertising. The inability to scale ads cost-effectively led to diminished profitability, causing the company to experience stagnant growth.

What we did

Initially, we conducted in-depth market research and meticulously analyzed our entire product catalog to identify top-performing products with the highest growth potential. By focusing on these standout products, we developed a comprehensive campaign structure that targets potential customers at every stage of their purchasing journey, both on and off the platform, utilizing every opportunity within the Amazon Ads console.

With complete control over our ads, we aggressively increased market share for our top product line, achieving the highest organic positions for numerous keywords. This stable customer acquisition allowed us to strategically upsell accessories and additional products, enhancing our customers’ overall gym experience.

Having secured leading positions for nearly all our products on the platform, we expanded our ad strategy to include Amazon DSP. Leveraging Amazon DSP’s robust capabilities, we aimed to build brand awareness both on and off Amazon, significantly enhancing our overall brand presence and increasing mass awareness.

Result

After almost 4 years of cooperation we have become number one brand on the market and significantly increased total revenue while maintaining ACoS of 12% on average. Reach out to know more!