Increasing Sales With Full-Funnel Ad Strategy

Company Background

In October 2020 the company that specializes on board games turned to Prime Clicks to improve amazon ads performance and scale the brand. The company sells a wide range of board games with murder mystery being the top selling game series. It gives you an opportunity to become a detective and investigate murder cases. 

The challenge

The brand managed to establish a strong presence in the niche, however, due to lack of advertising experience their external team could not scale the brand further. When we analyzed the niche we noticed that the majority of market share is controlled by big brands like Hasbro making it extremely difficult to increase our market share even with superior products. 

What we did

After a thorough examination of the brand’s situation, we noticed that their team did not utilize a full funnel approach. Our team developed a plan to lure new and reach existing customers at various stages of their purchase journey. We employed a full range of sponsored ads products, including Sponsored Display and Sponsored Brands. We also strategically launched brand awareness campaign to target the right audience. The team developed a video ad to convey to prospective customers how it’s like to use our client’s products to have a great time with family and friends. 

Our team also decided to take advantage of Amazon DSP, a programmatic ad buying system and the easiest way to bring in external traffic and generate valuable sales leads. With its help, we managed to drive much more high quality external traffic to the brand’s store.

Result

After 18 months of cooperation we increased total revenue by more than 500% while maintaining ACoS of 22% on average.