Advanced Digital Marketing Strategy for DTC

Company Background

DTC is a largest kitchen hardware manufacturer in Asia and one of the largest in the world. The company has done a significant progress in improving product catalogue and brand awareness in the last few years.

The company needed to get more B2B sales and find more dealers in certain countries.

What we did

We recognized early that website needs improvement. We provided website recommendations before we started aggressive advertising.

Initially we focused on driving awareness and lead generation efforts aimed at their two target audiences: furniture manufacturers and companies that potentially can open a franchise showrooms.

We also worked on improving content (blog, social media posts, marketing assets) to educate our target audience on kitchen hardware features and why DTC should be hardware of their chose.

Result

In the span of 18 months we opened 60+ new franchise showrooms In several countries and got more than 1000 new B2B clients.